Reaction (Eau de Toilette) by Kenneth Cole

See Prices

More

We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Reaction Kenneth Cole 2007 Eau de Toilette

7.3 / 10 213 Ratings

A perfume by Kenneth Cole for women and men, released in 2007. The scent is sweet-synthetic. Projection and longevity are above-average. The production was apparently discontinued.
Pronunciation Compare

More

We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Sweet

Synthetic

Spicy

Fruity

Woody

Fragrance Notes

Cinnamon

Italian bergamot

Artemisia

Philippine elemi

Perfumer

Elise Bénat

Ratings

Scent

7.3213 Ratings

Longevity

8.6209 Ratings

Sillage

8.3208 Ratings

Bottle

5.5225 Ratings

Value for money

5.0158 Ratings

Submitted by Kieran · last update on 11/11/2025.

Source-backed & verified

Smells similar

What the fragrance is similar to

Ultra Mâle

Gourmand Leather N° 0059

9pm

Joop! Homme Ice

Phantom

Le Mâle Le Parfum

Reviews

9 in-depth fragrance descriptions

07/24/2021

7.5Scent 8Longevity 8Sillage

Golcher
139 Reviews

Golcher

1

solid scent with great projection and absolutely no originality

It's no secret Jeremy loves Ultra Male, in fact I think we've all heard his 'I hate that you smell so good' anecdote (like way too many times) so it's know wonder his follow up to Office (Date) had a lot of similarities to Ultra Male however, seems like Date wasn't similar enough to the Clubbing King so I guess he asked Elise Benat to do a carbon copy of it.

I just got my bottle of Unisex and it's good, it's really good but that's the point, it's just as good as UM as it is an exact copy only way overpriced (I got a 60% off, otherwise I'd never have purchased it). Not sure what the longevity is as I'm yet to test it but based on the napkin I sprayed it's a projection monster.

0% originality, way overpriced and totally unnecessary if you already own JPG's Ultra Male, otherwise, if you're into UM and you haven't been able to get it and you caught a good deal then go for Unisex, it won't disappoint but if you're like me and expected something in the same category or an UM with a twist then this won't do.

04/04/2021

10Scent 10Longevity 10Sillage

HasanCS
3 Reviews

Translated · Show original

HasanCS

13

Ultra Male Eau de Clone

A very successful and improved version of Jean Paul Gaultier Ultra Male.
Somewhat better and longer-lasting. However, not worth the extra cost.
Anyone who wants this scent should just buy the one from JPG.
On the other hand, I find the brand very cool, and for someone who doesn't want to think about which perfumes to buy and needs a one-stop shop for different occasions, Fragrance One is just right.

08/22/2020

8Scent 9Longevity 8Sillage

Ne0sger
2 Reviews

Translated · Show original

Ne0sger

Helpful Review 12

Familiar sweet cinnamon note with a better scent progression

After a long period of quietly reading along and a few statements, I would now like to give my first comment.

First of all, my star rating refers exclusively to the scent and the bottle, without considering the price-performance ratio. (more on that in the conclusion)

Scent:
Even before the first spray, when smelling the atomizer, the scent seemed somehow familiar to me. After spraying it, I realized this familiar synthetic sweet cinnamon note, which I know from Ultra Male. But the scent is indeed different; due to the absence of pear in the top note, which is replaced here by bergamot, the fragrance comes across as more citrusy and fresh from the start, yet the cinnamon note is always perceptible. In my opinion, the scent develops in a different direction than Ultra Male after about 45 minutes, as it becomes increasingly spicier and woodier/resinous, while the sweetness remains. Because of the strong cinnamon note, I think it is not suitable for summer, but rather for the colder days, like in autumn and winter. It is not really unisex in my opinion, but one could argue about that since tastes are known to differ. The longevity and sillage are, as one would expect from an Extrait de Parfum, very good; I can still perceive the scent well after 12 hours.

Bottle:
The fragrance comes, typical of Fragrance One, in a simple glass bottle with a very, very simple cap. However, what I really like about the bottles from this house is the great atomizer, which distributes the fragrance very broadly.

Conclusion:
Unisex for Everybody is, in my opinion, a good casual and evening scent for colder days.
The scent does not reinvent the wheel, due to its certain similarity to Ultra Male, but it does come with a better scent progression.

If you were to ask me whether I would buy this perfume at the currently stated price, I would clearly say no and advise against it.
I was able to purchase it during a "buy 2, pay for 1" promotion, meaning with a 50% discount.
At this price, I can then recommend the perfume without hesitation.
In the current price range where this perfume wants to compete (2.58€/ml), I find significantly better fragrances, such as Tuscan Leather, Viking, Reflection Man, Jubilation XXV, Layton Exclusif, or Carlisle, and this is just a small selection from my side.

04/03/2021

8Scent 8Longevity 8Sillage

N471v3
134 Reviews

Translated · Show original

N471v3

Very helpful Review 11

All perfumes are unisex anyway... ;P

...so why not just label them all as such for marketing purposes? Then you might even double your sales in the best case! :D

Well, maybe that could also scare off some customers... some men or women do prefer accessories that correspond to their gender or chosen identity, or those that emphasize their gender orientation.

I actually saw a video on YouTube where the creator of the brand explained that he wanted to name the fragrance "Compliment Getter DNA," and was convinced by his surroundings to call it unisex instead.

I’m intentionally playing with the manufacturer’s intentions in naming the fragrance this way, as it really is a very similar scent to Ultra Male by Gaultier. Translated, that means "Ultra Male" (in French).
So we have a fragrance idea that was declared "ultra male," and is now being marketed as the epitome of unisex - paradoxical, right? :D

However, I don’t want to make fun of it; on the contrary. It beautifully shows that everything is relative and somehow a matter of perspective.

Here’s a little digression:
I recently had a small conversation with a Parfumo user who said that he does not perceive the scent "Vintage" by John Varvatos, which I referred to in a comment as "typically masculine," as masculine at all, compared to, for example, Antaeus.
In comparison to powdery-sweet men’s fragrances like Dior Homme Intense aka "sexy ladies' handbag," Fahrenheit 32, Black XS pour Homme, or any trendy Cashmeran bangers like "Coach Platinum" or other overly sweet ones, I find "Vintage" to be quite core-masculine. (That’s my impression)

Nowadays, one can generally see the gendered fragrance orientation as a role that one can slip into at any time when one "feels" it. Or as a "serving suggestion," or as a stereotype definition so that one knows what it’s about.

Well, that’s enough about the name choice and the irony related to it. Anyway, my girlfriend said she wouldn’t wear something like that, so much for that... ;P

But how exactly does unisex smell?

So although the notes appear quite different on paper, unisex actually smells extremely similar to Ultra Male. Maybe somewhere between Ultra Male and the Zara clone, "Gourmand Leather," since there is no pear as a top note here. Instead, they rely on bergamot, which, combined with the sweet accords (which are very sweet..) and the herbaceous-aromatic-sweet artemisia, creates a similar impression to the fancy Ultra Male pear, with cumin, lavender, and mint.

At least that’s how I explain the similarity.

Unisex is, however, a bit more than just an Ultra Male clone; I recognize certain "Fragrance One" DNA components once it has settled a bit on the skin. At first, I thought it was just a few aroma chemicals that are present in both.
But to be fair, bergamot and artemisia are also in Date for Men. However, they are not in Office, and I even recognize a citrus-woody undertone in the shadow of the fragrance. Maybe Iso-E-Super?

Be that as it may, all in all, it’s a great fragrance, no matter what it’s called or what it copies. Financially, you’ll have to weigh how the cost-benefit ratio works out for you, but here’s a heads-up:
Personally, I find Ultra Male to smell a bit more distinct and interesting, and I think it usually costs less per milliliter. :)

As an absolute fan of the fragrance direction, I did get Unisex as a bottle as well; let’s see how it performs with repeated wear.

I can definitely recommend testing the fragrance, especially if you generally find Ultra Male cool but have always been bothered by the pear aspect of it.

09/07/2020

6Scent 8Longevity 7Sillage

Intenso
128 Reviews

Translated · Show original

Intenso

8

Endurance Beast and Synthetic Bomb

Unisex is often compared to Ultramale, but I do not fully agree. There is a fragrance that comes much closer to Unisex, and that is Joop Homme Ice! For me, it has an almost identical start, but Unisex develops into something slightly more attractive, just slightly.
Basically, this is a synthetic bomb that smells resinous and very sweet. The cinnamon note is clearly perceptible, making this fragrance more suitable for the evening and for colder days. I can't detect any fruity components here.
Whether this fragrance leans more towards feminine or masculine nature is hard to say. Therefore, I believe the name of the perfume has been sensationally well chosen.
Simple and straightforward: Unisex
Be cautious with the dosage; I would not recommend more than 3 sprays, as this fragrance has a strong sillage. So, approach it slowly.
The bottle does not appeal to me much; it's simply too boring, and the cap is simple and cheap, which is unacceptable at these prices. In the price-performance duel, however, Unisex loses against Joop Homme Ice, that’s my opinion!

More reviews

Statements

65 short views on the fragrance

Golcher

4 years ago

7.5Scent 8Longevity 8Sillage

2

Unisex for Everybody borrows waaaaay too much from JPG's Clubbing behemoth

Nik604

10 months ago

1

This clone game is funny , but to pay 200 euro for that etyl maltol crap,,uhh nope

RisingChaos

3 years ago

5.5Scent 8Longevity 7Sillage

1

Peach and red berry fruit whip with an ambery base. Light, fluffy, and somewhat sickly-sweet. Lacks Date's aromatics and woods.

ParfumAholic

5 years ago

5Scent 10Longevity 8Sillage

11

1

Sticky-dense, synthetic sweetness from cinnamon & resins that feels too overwhelming for me personally. The resemblance to JPG is unmistakable. Not for me.

Translated · Show original